Logo & Branding

iCON Tech

iCON Tech builds the infrastructure powering modern telecommunications networks. The brand needed to balance the reliability of a construction partner with the innovation of a technology company.

The identity draws directly from the materials and processes of the field. Letterforms reference wires running through conduit and the precision of bent metal components, creating a structured visual language rooted in infrastructure. A distinctive violet palette differentiates the brand in a traditionally conservative industry while maintaining a sense of trust and technical authority.

Role: Creative Strategy, Art Direction, Design, & Copywriting