Ad Campaign

Fix It With Folgers


Client: Folgers Coffee

Scope: Integrated Brand Campaign

Role: Art Direction & Design (with Co-Art Director & Copywriter)

Agency: Denver Ad School | Spec

A campaign built on a single, deeply relatable truth: the world glitches when you haven't had your coffee. Folgers is the fix.

Folgers needed to feel relevant to a generation that had largely moved on. The insight was that the pre-coffee brain is a broken brain: foggy, disoriented, sending emails you don't remember writing. Fix It With Folgers positioned the brand as the antidote to the low-grade dysfunction of the uncaffeinated morning. The visual language leaned into the glitch itself: distorted photography and fractured type set against a deep red and gold sunrise palette, the moment just before coffee makes everything right again.

  • Folgers carries decades of brand equity but had lost cultural relevance with younger consumers. The challenge was finding a platform that felt modern without abandoning the brand's core identity as a household staple.

  • Rather than selling coffee, we sold the cure. The glitch metaphor gave us an infinitely extensible platform across OOH, packaging, retail, digital, and experiential, connecting every touchpoint to a single emotional truth.

  • A fully integrated spec campaign spanning OOH, packaging redesign, grocery retail takeover, Amazon partnership, and a branded cafe concept. The visual system was distinctive enough that La-Z-Boy's own marketing team launched a campaign with a strikingly similar platform after this work was published.

 
 
 
 
 

The Folgers Fix

The glitch can happen anywhere, so Folger’s is bringing their fix to the streets and giving coffee lovers a brick-n-mortar store.  

 
 
 
 

Grocery Store Glitch & Product Redesign

You know that overwhelming, disoriented feeling you get in the grocery store? That’s a glitch, and the cure is Folgers.

 
 
 
 
 
 

Amazon Takeover

Folgers will do a one day homepage takeover on Amazon, giving shoppers the chance to take advantage of a “glitch” that is selling all Folgers products for $1.

 
 

Zoom Glitch Plug-in

Folgers releases a Zoom plugin that lets you take a coffee break while your internet “glitches out.”